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Huel
Food & BeverageVerified todayOpen, with a bar
Anyone can apply, but there's a follower minimum or quality check.
What they sell
Nutritionally complete meal replacement shakes, bars, and ready-to-drink meals
Public affiliate program (the "Hueligans" program) paying 15% commission on new customers, run through LoudCrowd with creator storefronts for tagging products on Instagram and TikTok. UK creators apply directly on Huel's site; US creators join via Huel's LoudCrowd campaign portal.
huel.comDeal types
Affiliate / commissionUGC licensing
Works with creators
Nano (1K–10K)Micro (10K–100K)Mid (100K–500K)Macro (500K+)