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Oatly
Food & BeverageVerified todaySelective
Application exists, but they curate — favors established creators.
What they sell
Oat milk and other oat-based dairy alternatives
Runs an active, long-standing influencer program (since 2012, expanded to TikTok in 2022) that treats creators as "creative directors" rather than typical spokespeople — a third of Oatly's social content comes from creators. They favor fit and craft over follower count; one of their own case studies cites picking a 70-follower TikTok account for the right creative style. Confirmed live via #OatlyPartner sponsored posts.
oatly.comDeal types
Paid postsFree products / giftingUGC licensing
Works with creators
Nano (1K–10K)Micro (10K–100K)Mid (100K–500K)Macro (500K+)